PE-backed companies
You’ve built real value, but the story hasn’t kept up. Upwell aligns your positioning with what your investors, potential buyers and the market need to see, and makes your AI story credible enough to hold up in diligence.
STRATEGY. PEOPLE. POSSIBILITY.
Your next chapter.
Let’s build it.
For founders and leadership teams turning real value into a stronger position.
Sharper go-to-market thinking. Practical AI. Conversations that move us forward. Three ways to build what comes next, with Aubriana Alvarez Lopez.
Find your starting point ↓ONE STUDIO. THREE WAYS FORWARD.
01 / POSITION
Upwell
Find your position. Build your momentum.
Explore Upwell ↗02 / BUILDRooted
Make AI useful. Make progress tangible.
Explore Rooted ↗03 / CONNECTAgents of Change
Big questions. Human conversations.
Meet the show ↗Good ideas deserve to become real things.
Whether you're finding your market, helping your team work with AI, or opening a conversation worth having, start here.
BY ALO STUDIO
Your value is real.
Make sure the market sees it.
Positioning and go-to-market leadership for data, ad tech, martech and media companies. Upwell sharpens the story behind your value so investors, buyers and customers see the business you see: where you win, why it matters now, and where AI takes it next.
Talk about your business ↗
Two kinds of companies, one problem
AI-native startups
The product is ahead of the narrative. Upwell helps you name the category, sharpen why you win, and tell a story that lands with customers and investors, before you hire a full-time CMO.
01 / Align the story with the value
Positioning and market narrative built around what investors, buyers and customers actually need to believe.
02 / Make your AI story credible
Everyone in this space is claiming AI. Separate what’s real from what’s roadmap and turn it into a story that holds up.
03 / Sharpen what sets you apart
Where you’re strongest, which customers care most, and why. Build around the edge that’s actually defensible.
04 / Bring senior leadership to the work
Fractional CMO and GTM support to turn positioning into messaging, sales narrative, decks and executive thought leadership.
02 / BUILD
Practical AI.
Real business.
A full-day AI-readiness workshop for leadership teams who know AI matters but don’t have a plan yet. Co-led by Aubriana Alvarez Lopez and Kim Siler of DawnsEdge AI, built on your team’s real workflows, in plain English.
Book a 30-minute intro ↗Read the workshop overview ↗Bring your team.
Bring your real work.
- A prioritized map of where AI helps your business first
- Hands-on building on your real work, no coding required. Each leader leaves with a working piece set up in your own tools
- A governance and readiness checklist before anything scales
- A roadmap built in the room, a follow-up note within 48 hours, and a 30-day check-in on results
One team. Three lenses: market, business, and technical readiness.
How we work
Vendor neutral. No tools to sell. We recommend what fits your team and budget.
Governance first. Guardrails come before scale.
Your data stays yours. Nothing identifiable, and nothing leaves with us. Your team works in your own accounts.
Who leads it
Aubriana Alvarez Lopez
AI startup co-founder and go-to-market leader with two decades across data, ad tech, CTV and media. Aubriana translates complex technology into stories markets understand and teams can act on.
- Co-founded Agnitio, an agentic AI platform for advertising named one of AdExchanger’s AI startups worth watching, profiled by The Drum, and an I-COM Data Startup Challenge finalist
- As Head of Data, Global Product Marketing at Samsung Ads, led go-to-market for its CTV data products across audience, measurement and insights, including AI-powered Smart Outcomes (6x conversion lift), and earned Samsung’s global “Friend of Sales” OTTy Award
- Founded Gathr Lab, a location intelligence division inside Digital Element (est. 1999), and created its concept, name, brand and positioning
- Spoken at Cannes Lions, IAB NewFronts, Ad Age’s AI Marketing Playbook and the Latino AI Summit, and hosted a 300-plus episode podcast
- Served on the board of 4-eyes.ai through its acquisition by Delivr, and advises GroundLevel Insights
Kim Siler
Fractional Chief AI Officer and founder of DawnsEdge AI, with twenty years leading transformation at AT&T, Coca-Cola, IHG, Infobip and Telesign. Kim builds production AI systems, not strategy decks.
- Led Coca-Cola’s global mobile activation across 90 countries for the London 2012 Olympics, a Cannes Bronze Lion winner
- Grew AT&T’s messaging revenue from $600K to $44M, helping define its messaging aggregator model.
- Co-founded Aethova and built a working AI platform MVP in 79 days.
- Her AI-readiness participants reclaim 8 to 10 hours a week within 30 days
AIReadyIn180 average, participant self-report.
03 / CONNECT
Big questions.
Human conversations.
Builders and leaders across ad tech, media and AI, keeping it real about what’s working, what’s hard, and where human judgment still matters most.
Guests include
Brian O’Kelley
Founder, Agentic Advertising Org, and Co-founder and CEO, Apostra (formerly Scope3)
Watch the conversation ↗
Joe Luchs
Founder and CEO, Datalinx AI
Watch the conversation ↗
Gabriel DeWitt
Head of Monetization, Yahoo
Watch the conversation ↗
Mike Chevalier
SVP, Advanced Audio and Data Revenue, iHeart
Watch the conversation ↗
Rex Briggs
Chief AI Officer, Claritas
Watch the conversation ↗
Joanna Gerber
Associate Editor, AdExchanger
Watch the conversation ↗
On location
“Hot Takes on the Croisette,” a 10-part interview series with leaders from Yahoo, iHeart, HUMAN, Boltive and more, in partnership with the Agentic Advertising Org
Interviews from the Advertising Economics Forum, presented by MadConnect
MEET AUBRIANA ALVAREZ LOPEZ
Commercial thinking.
Human perspective.
I'm Aubriana, a marketer, founder, and host with experience across data, advertising, media, and AI.
From Digital Element and Samsung Ads to co-founding Agnitio, my work has connected complex technology with the people and businesses it serves. ALO Studio brings that experience into consulting, workshops, and conversations.
Meet me for 30 minutes ↗WHAT ARE YOU BUILDING?
Let's find your
next move.
A quick conversation is a good place to start.
Book 30 minutes with Aubriana ↗hello@alostudio.co