Market readiness
Positioning, packaging, and where AI fits your commercial priorities.
FULL-DAY AI-READINESS WORKSHOP
Practical AI.
Real business.
A full-day AI-readiness workshop for leadership teams who know AI matters but don’t have a plan yet. Co-led by Aubriana Alvarez Lopez and Kim Siler of DawnsEdge AI, built on your team’s real workflows, in plain English.
Three lenses. One plan.
Business readiness
Operating model, workflow priorities, and practical governance.
Technical readiness
Which tools and integrations are feasible for your team today.
How the day works
Before
Ten days of light prep. AI accounts confirmed, a de-identified sample set that stays in your accounts, and one task per leader.
The day
Your leaders in one room, 8 to 5 on site, each building in their own account. One shared plan.
After
A follow-up note within 48 hours and a 30-day check-in on results.
Who it’s for
Established businesses, past startup and not yet AI-native. Up to 15 people: the owner or CEO plus leaders across ops, finance, sales, and service. No tech team needed.
Bring your team.
Bring your real work.
- A prioritized map of where AI helps your business first
- Hands-on building on your real work, no coding required. Each leader leaves with a working piece set up in your own tools
- A governance and readiness checklist before anything scales
- A roadmap built in the room, a follow-up note within 48 hours, and a 30-day check-in on results
How we work
Vendor neutral. No tools to sell. We recommend what fits your team and budget.
Governance first. Guardrails come before scale.
Your data stays yours. Nothing identifiable, and nothing leaves with us. Your team works in your own accounts.
Who leads it
Aubriana Alvarez Lopez
AI startup co-founder and go-to-market leader with two decades across data, ad tech, CTV and media. Aubriana translates complex technology into stories markets understand and teams can act on.
- Co-founded Agnitio, an agentic AI platform for advertising named one of AdExchanger’s AI startups worth watching, profiled by The Drum, and an I-COM Data Startup Challenge finalist
- As Head of Data, Global Product Marketing at Samsung Ads, led go-to-market for its CTV data products across audience, measurement and insights, including AI-powered Smart Outcomes (6x conversion lift), and earned Samsung’s global “Friend of Sales” OTTy Award
- Founded Gathr Lab, a location intelligence division inside Digital Element (est. 1999), and created its concept, name, brand and positioning
- Spoken at Cannes Lions, IAB NewFronts, Ad Age’s AI Marketing Playbook and the Latino AI Summit, and hosted a 300-plus episode podcast
- Served on the board of 4-eyes.ai through its acquisition by Delivr, and advises GroundLevel Insights
Kim Siler
Fractional Chief AI Officer and founder of DawnsEdge AI, with twenty years leading transformation at AT&T, Coca-Cola, IHG, Infobip and Telesign. Kim builds production AI systems, not strategy decks.
- Led Coca-Cola’s global mobile activation across 90 countries for the London 2012 Olympics, a Cannes Bronze Lion winner
- Grew AT&T’s messaging revenue from $600K to $44M, helping define its messaging aggregator model.
- Co-founded Aethova and built a working AI platform MVP in 79 days.
- Her AI-readiness participants reclaim 8 to 10 hours a week within 30 days
AIReadyIn180 average, participant self-report.
A kickstart, not a six-month project. Fractional help can follow if you want it, but it’s never required.
Discuss your team’s workshop ↗ Book a 30-minute introDownload the one-sheet